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This book discusses the effect of communication strategies in the course of China’s national image building from both a theoretical and a practical perspective.  The research data are collected via researcher’s in-depth observation as well as focus group analysis and case study of selected Chinese radio and TV networks. On the basis of the empirical study and drawing on theories of international communication and political communication, this ...

This book discusses the effect of communication strategies in the course of China’s national image building from both a theoretical and a practical perspective.  The research data are collected via researcher’s in-depth observation as well as focus group analysis and case study of selected Chinese radio and TV networks. On the basis of the empirical study and drawing on theories of international communication and political communication, this ...