The Three Value Conversations: How to Create, Elevate, an...
Peterson, Erik / Riesterer, Tim / Smith, Conrad / Geoffrion, Cheryl
The three conversations B2B sale pros must have with customers to control every step of long lead buying cycleThe most successful salespeople understand that they are fundamentally storytellers. The reality is that to succeed in sales, you need to master the art of customer conversation. The best story told in the best way will always win. Being remarkable and memorable in your conversations is very important-but it goes beyond great delivery....