ROI in Marketing: The Design Thinking Approach to Measure...
Phillips, Jack / Fu, Frank Q. / Phillips, Patricia / Yi, Hong
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Discover a unique, proven methodology to measure, improve and demonstrate the value of your marketing campaigns and initiativesUnderstanding and serving your customers' needs is what marketing is all about, but how do you know your events, campaigns and commu...