New Media positioning for Traditional Content Producers
Popov, Dimo
This paper explores and analyzes the different solutions adopted by cultural content producers when transferring their business onto the new media. It aims to find a common pattern, a set of steps or features that are to be adopted in order to make a successful entry.Structurally the work is divided in four chapters - the first two parts are a theoretical background that summarizes the opinions and research on the digitalization of media and t...