Influence Marketing And Consumers
Preethi V, Kamatchi A
The Influencer marketing is the preferred marketing technique used by most of the Digital Marketers. The problem concerned with Influencer Marketing, is growing and appealing advertising practice, still needs to be considered as a new trend in the Marketing World. Identifying the potential influencer and influencer campaigns which attract the sample population and which lead to consumer's purchase intention is studied through this study.