Marketing Management Essentials You Always Wanted To Know
Publishers, Vibrant / Daum, Callie / Bartonico, Michelle![Marketing Management Essentials You Always Wanted To Know](https://support.digitalhusky.com/media/annotations/sorted/456/45644857/CHSBZCOP0345644857.jpg)
In industries around the world, marketing principles and skills are a means to achieve business goals. Marketing Management Essentials (Third Edition) will give you the foundational knowledge - from budgeting techniques to marketing strategic planning to an introduction to career specialization areas - that will help ensure you are equipped for success as a marketing professional.
In this book you will:
Learn how to build a marketing pla...