Customer Value Co-Creation
Quancard, Bernard / Zimmerman, Nicolas![Customer Value Co-Creation](https://support.digitalhusky.com/media/annotations/sorted/251/25159454/CHSBZCOP0325159454.jpg)
This book takes an in-depth look at the 10 most critical enablers of an effective strategic customer management initiative, offering an organizational blueprint for a successful SAM program. It then leverages decades of benchmarking data with world-class companies to address the components of an efficient and effective value creation process. The book's third section illuminates the key traits and competencies a strategic account manager needs...