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Why businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time.The best global brands, from IBM to McDonald's, are by design also the le...

In this bold, provocative book, Quelch and Jocz argue that good marketing processes and practices can enhance not only the commercial marketplace for goods, services, and ideas but also the political marketplace for power and the public good. In essence, good marketing - defined as the means of fulfilling society's consumption needs - makes for good democracy, defined as the means by whihc individuals govern themselves. In turn, a better polit...