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Now in its Fourth Edition, this key text has been fully revised and updated and includes two new chapters on Evaluation and Impact of Events and The Future of the Events Industry. Packed with case studies, both in-text and online, it takes the reader through the whole process of events management.

An introductory overview of the fundamentals in managing events from conception to delivery, preparing students for a future career in events management and hospitality.

An introductory overview of the fundamentals in managing events from conception to delivery, preparing students for a future career in events management and hospitality.

Electronic Inspection Copy available to instructors Praise for the previous edition: 'This is an excellent publication that correctly reviews the external environment associated with events, both in the context of the theoretical and operational' - Neil Robinson, Salford Business School, University of Salford, UK The new edition of this popular accessible text gives students a thorough and contemporary grounding in both the fundamentals an...

Electronic Inspection Copy available to instructors here Praise for the previous edition: 'This is an excellent publication that correctly reviews the external environment associated with events, both in the context of the theoretical and operational' - Neil Robinson, Salford Business School, University of Salford, UK The new edition of this popular accessible text gives students a thorough and contemporary grounding in both the fundamental...

An introductory, concise overview of both the theoretical and operational aspects of managing events to help prepare students for a future career in events management. Topics covered include all of the managerial components involved in setting up and running an event from event conception, through financial and legal considerations, to the marketing, preparation and execution of the event The third edition includes new chapters on Expos, Confe...

An introductory, concise overview of both the theoretical and operational aspects of managing events to help prepare students for a future career in events management. Topics covered include all of the managerial components involved in setting up and running an event from event conception, through financial and legal considerations, to the marketing, preparation and execution of the event The third edition includes new chapters on Expos, Confe...