Branding and Promotion of Indian Plantation Commodities
Raj, S. John Mano![Branding and Promotion of Indian Plantation Commodities](https://support.digitalhusky.com/media/annotations/sorted/456/45601690/CHSBZCOP0345601690.jpg)
The demand supply situations for the selected plantation commodities such as tea and coffee in the Asian continent have undergone a rapid transformation due to the growth of the world economy and lowering of trade barriers resulting into surge in import. To give a barrier to such a situation, it is high time to create awareness on the positive characteristics of Indian Coffee/ tea and initiate appropriate branding and promotional strategies es...