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Maslow's hierarchy of needs model - the difference of the...

Rakowski, Nina
Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products
Essay from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 97 %, University of Western Sydney (Sydney Graduate School of Management), course: Promotion & Advertising Overseas, 20 entries in the bibliography, language: English, abstract: This report will analyse the Maslow's hierarchy of needs and its impact on promotion and advertising, but also if this model is a...

CHF 24.90

ABC Learning in the Japanese Market

Rakowski, Nina / Fachi, Brenda / Madaan, Pooja / Suh, Jun / Pengliang, Gao
ABC Learning in the Japanese Market
Document from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 79%, University of Western Sydney (Sydney Graduate School of Management), language: English, abstract: This paper is a detailed international marketing plan for ABC Learning, the Australian child care operator. The purpose of this international marketing plan is to analyse the viability of opening an ABC child care centre...

CHF 37.90

Sport sponsorship as a promotional vehicle in overseas ma...

Rakowski, Nina
Sport sponsorship as a promotional vehicle in overseas markets
Research Paper from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 70 %, University of Western Sydney (University of Western Sydney), course: Promotion & Advertising Overseas, 0 entries in the bibliography, language: English, abstract: In the past ten years the Australian sports sponsorship industry has seen significant changes. The Olympic Games in Sydney in 200...

CHF 24.90

China in the world economy and doing business with it

Rakowski, Nina
China in the world economy and doing business with it
Scientific Essay from the year 2009 in the subject Business economics - Economic Policy, grade: 93 %, University of Western Sydney (School of Business and Marketing), course: International Business Environment, 13 entries in the bibliography, language: English, abstract: If there is one truism about China, then it has to be its unique business environment. Politically China remains a communist country, but one with a dynamic economy. This comb...

CHF 24.90