Research on Islamic Business Concepts
Ramadani, Veland / Alserhan, Baker Ahmad / Bayirli, Mehmet / Zeqiri, Jusuf / Terzi, Hasan / Dana, Leo Paul![Research on Islamic Business Concepts](https://support.digitalhusky.com/media/annotations/sorted/458/45853051/CHSBZCOP0345853051.jpg)
This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic business practices in general and Islamic marketing strategies in particular. Papers include topics such as understanding Muslim consumer behavior, services marketing, implications and implementation of Halal business practices, social media mark...