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Corporations have long passed the buck of training people in employability, soft skills and personality development to the educational institutions. Textbooks must support and supplement the efforts of teachers and the students. Texts must find new ways of projecting the subject reflecting inter-dependent nature of personality development, career planning, soft skills, employability, and English language skills, the lingua franca of internatio...

The book is aimed at1. Youth who wish to make banking career with a rewarding stint in rural areas as spring board for fast track career.2. Existing bank staff in their career beginning.3. Managers at all levels of administration, 4. Students of Business Management, interested in the life-altering experience Evocatively titled… book emerges as a significant and well-timed effort .. turns out to be essential reading for any one who is intereste...

Starting with 'Say What You Mean' as Introduction the Author emphasises on clarity and coherence in communication. He deals with various aspects of oral and written communication like choice and arrangement of words, style and tone of utterances. Complex concepts are conveyed in simple diction with apt acronyms and memories. He has presented critical ideas in the form of acronymnemonics (acronyms used as mnemonics, a memory aid). This book dea...

Academic excellence may give a person excellent opportunities in life of work initially. But soon the employer shifts his attention from the qualification to qualities. This book shows the way to improve one's personality and emotional development by detailing Personal Effectiveness, Workplace Reality and Emotional Intelligence. This is a practical guide not for passing examinations but to pass off as an effective and competent person in the l...