Reinventing Interactive and Direct Marketing: Leading Exp...
Rapp, Stan
Attract New Customers and Exceed Revenue Goalswith iDirect Marketing!"A simple concept ties this incredibly useful book together.Every marketer now is an iDirect marketer. You ignore thisconcept, and this book, at your own peril."Al Ries, author of War in the Boardroom"How do you get your brand heard, trusted, and remembered? The answeris in the confluence of digital and direct to form a torrent of minimalcost/maximal result opportunities. Rap...