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Inter-Organizational Trust for Business-To-Business E-Com...

Ratnasingam, Pauline
Inter-Organizational Trust for Business-To-Business E-Commerce
Internet use for business-to-business e-commerce is expected to grow at spectacular rates. Many experts feel that perceived lack of trust in e-commerce transactions on the Internet has contributed to the slow adoption of e-commerce in the recent past. This book provides an avenue for managers and researchers to explore, examine and describe interorganizaitonal trust relationships in e-commerce participation. With the identification of trust be...

CHF 76.00