Developing Digital Marketing
Ratten, Vanessa / Thaichon, Park![Developing Digital Marketing](https://support.digitalhusky.com/media/annotations/sorted/357/35731970/CHSBZCOP0335731970.jpg)
Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms.