Customers¿ Buying Behaviour: A Study on Readymade Garment...
Ray, Sarbapriya![Customers¿ Buying Behaviour: A Study on Readymade Garments in India](https://support.digitalhusky.com/media/annotations/sorted/272/27209010/CHSBZCOP0327209010.jpg)
The purpose of this study is to explore the factors which influence readymade garment buying behaviour of Indian customers. The study is mainly confined to a regional study taking a few selected readymade garment shops at Shyampur-Bagnan area of Uluberia subdivision of Howrah District, West Bengal, India. In exploring consumers' buying behavior relating to ready made garment industry in Indian perspective , it has been observed that there are ...