Business Is Easy
Reid, Jason / Alderman, Bobby
BUSINESS IS EASY capitalizes on the trend for shorter, more digestible lessons (TED Talks, the rise of book summary services, etc.) and the novelty market for business books. It uses a short sentence to remind business professionals of what they might already know and likely don't do as often as they should. Business truisms like, "Hire slow, fire fast, " "If you're the smartest person in the room, you're in the wrong room." On the opposite pa...