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Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the book establishes the television commercial as a vital form of film art.

Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the book establishes the television commercial as a vital form of film art.

An evaluation of one of the most important yet overlooked of Hollywood auteurs Budd Boetticher who was responsible for a number of classic films, including his famous 'Ranown' series of westerns starring Randolph Scott.

Gary D. Rhodes and Robert Singer present a vital collection of essays on the director's long career. Case studies include celebrated films like Studies at the CUNY Graduate Center. Buchanan Rides Alone (1958), lesser-known works like Escape in the Fog (1945), and Boetticher's continuing influence on contemporary classics like Series Breaking Bad.