Customer-Centric Marketing
Richardson, Neil / Kelley, Neil / James, Jon![Customer-Centric Marketing](https://support.digitalhusky.com/media/annotations/sorted/198/19876081/CHSBZCOP0319876081.jpg)
Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing shows readers how sustainable development practices and digital marketing techniques work ...