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Marketing AI(TM): From Automation to Revenue Performance ...

Roberts, Stevan / Grdodian, Greg
Marketing AI(TM): From Automation to Revenue Performance Marketing
Not long ago, the entire process of marketing was a human endeavor-driven by countless cases of trial and error as we learned from our human mistakes. The idea of sales automation, of artificial intelligence streamlining the marketing process, seemed like the stuff of science fiction or a far-off dream. But now the digital age is here, and with it, new technologies have paved the way for marketing opportunities we never thought possible. In Ma...

CHF 34.90