28 Ergebnisse - Zeige 21 von 28.

Sinnlich, geheimnisvoll und doch vertraut: Lovemarks lösen Herzklopfen aus. Wertschätzung oder Bewunderung genügen nicht - es muss echte Leidenschaft sein. Das Phänomen der Lovemarks erklärt, warum es manchen Marken gelingt, dauerhafte emotionale Bindungen zu erzeugen. Sie stehen am Ende eines Wegs, der von Produkten über Handelsmarken zu echten Marken und von dort weiter zu Lovemarks führt. Kevin Roberts erzählt die facettenreiche Liebesgesch...

Speaking of Kevin Roberts, the Australian writer Nigel Krauth says, "Roberts takes the common man's point of view and proves that humanity is still connected to the great turning of the universe". Certainly these "New and Selected Poems" provide ample evidence of Roberts' sense of connectedness, as he selects the best from his previous eleven books of poetry and shows that for over thirty years he has been one of the more powerful voices on th...

Stands with Jack Hodgins'"Spit Delaney's Island" as one of the remarkable first books of stories from Vancouver Island.

Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What's needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Love...

Metropolitan Planning in Britain is the first comparative analysis and assessment of metropolitan areas and their strategic planning for almost two decades. Changes in population distribution, styles of local government, business practices, and attitudes to the environment have all had an impact on cities in recent years which planners and other policy makers must take into consideration. Based on a series of research projects and the activiti...

Video gaming and Internet surfing are the top sources of entertainment for tens of millions of North Americans today. More and more people are isolating, turning their backs on reality, ignoring family and friends, and losing sleep and even their jobs due to excessive use of video games and the Internet.

Keine Beschreibung.

Kissing in the Kitchen is the ultimate guide to cooking and dating. If you have never before cooked, are a novice chef, or if you just want some new ideas, this book will show you how to do it all with style. Don't plan another dinner date without reading Kevin's tips on how to cook with passion. It may be the difference between getting that second date, showing your long-time companion that you really care, or getting some kissing going on in...