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Marketing Megaworks

Robinson, Larry M. / Adler, Roy D.
Marketing Megaworks
With this comprehensive annotated bibliography, the reader can discover the most important works on any one topic in marketing and review their contents within a matter of minutes. Using the selection technique of citation analysis, which tabulates the number of times a particular work is referred to in scholarly literature, the authors have chosen 150 books and articles that have had the greatest impact on the discipline of marketing. They al...

CHF 132.00

Gene Mapping in Laboratory Mammals

Robinson, Roy.
Gene Mapping in Laboratory Mammals
The present work is an attempt to provide a systematic treatment of genetic linkage in diploid heredity. Part A presents a general account of statistical methods which can be brought to bear on the problem. The primary emphasis is on the practical aspects of estimation. A large proportion, if not the majority, of mutant genes fail to match up to 'textbook' genes-with faultless segregation ratios and expression-yet, these are the materials with...

CHF 69.00

Gene Mapping in Laboratory Mammals Part B

Robinson, Roy
Gene Mapping in Laboratory Mammals Part B
The present work is an attempt to provide a systematic treatment of genetic linkage in diploid heredity. Part A presents a general account of statistical methods which can be brought to bear on the problem. The primary emphasis is on the practical aspects of estimation. A large proportion, if not the majority, of mutant genes fail to match up to 'textbook' genes-with faultless segregation ratios and expression-yet, these are the materials with...

CHF 69.00