Customer Loyalty
Robinson, S. / Etherington, L.![Customer Loyalty](https://support.digitalhusky.com/media/annotations/sorted/147/1477874/CHSBZCOP031477874.jpg)
The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.