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Stewart Ross's book, which represents the distillation of thirty years of professional experience in industrial advertising and promotion, is the only comprehensive and up-to-date working guide available for advertising, sales, and marketing managers of companies that manufacture products sold to other companies rather than to final consumers. Stressing practice rather than theory, and providing in-depth coverage of every aspect of the marketi...

This work sets suppositions against facts surrounding the United States' use of strategic bombing in World War II. Chapters cover the events leading up to the war, the start of the war, the seers and the planners, the airplanes, bombs, bombsights, and air-crews, the planes Germany used to defend itself against American planes, the five cities (Hamburg, Dresden, Tokyo, Hiroshima, and Nagasaki) that saw the heaviest bombing, and the U.S. Strateg...

Global Predator is a damning account of the atrocities committed by invading US armed forces, from the 1846 war on Mexico to the recent wars on Iraq. In between are chapters on the Spanish and Philippines War, the World Wars, Korea, and Vietnam, plus appendices on other incursions. As he marshals the facts for a contrarian view of US history, author Stewart Halsey Ross is angered by a persistent pattern of brutality, jingoism and hypocrisy he ...

THE VERDICT OF THE VERSAILLES TREATY that Germany and her allies were responsible for the War, in view of the evidence now available, is historically unsound. It should therefore be revised." These are the words of Sidney Bradshaw Fay, noted revisionist historian, on the concluding page of his magisterial Origins of the World War, published in 1928. We now know more about the Great War than merely its origins. We now know that Great Britain's ...

This work examines how Roosevelt navigated prewar neutrality to push the United States toward intervention on the side of the Allies in World War II, and considers critically his wartime policy of unconditional surrender and his unprecedented acceptance of a fourth term. It covers his prewar policies that sidestepped neutrality, including covert submarine warfare, air patrol of the North Atlantic, the Lend Lease Act and coordination between th...