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In today's society, a wealth of information can be obtained at the touch of a button. But while information is abundant, time, unfortunately, is not. How do you present your material in a way that grabs-and holds-the attention of your audience? Whether you are writing a report, drafting email, creating a Power Point presentation, or building a Web site, this book shows how to use language that is easily accessible, never oppressive. It explain...

Whether it's a Web page on the Internet or a chapter in an annual budget report, readers today have less time to spend wading through text-they want the writing they read to be articulate and to the point. Effective Writing will help writers at any level of proficiency produce clear, concise writing structured around the messages they want to convey to their audience, and supported with strong, well-developed paragraphs and sentences. Written ...

Offers more than 100 model sentence types in a catalog format, giving writers many interesting and provocative ways to say what they mean. Writers looking for a more striking way to open a sentence will find these options: the announcement, the editorial opening, the opening appositive, the opening absolute, and the conjunction opening, among others. Examples of each sentence type ensure the reader's understanding of the concepts.

Covers everything from the first spark of inspiration to the final draft. Writers will see how a series of careful questions will lead them to the messages of their reports, and will learn how to let those messages drive the structure of the piece. From this foundation they will be able to create a paragraph-by-paragraph plan of their entire report. A final chapter explains the author's techniques for editing reports of any length.

A strong new entry for the reference shelf of anyone who writes to be understood or would like to." Pittsburgh Press

Explores the essentials of solid, point-based paragraphs, with chapters on unifying each paragraph around one point, developing paragraphs in a variety of interesting ways, binding sentences within the paragraph, and creating smooth transitions. A catalog of exemplary paragraph patterns, supported with clear diagrams, gives readers models to follow and options to consider.