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Following a move to a derelict Victorian house, Bernie ends up in hospital. Is it the house that caused it or something more sinister? Who are the children she keeps seeing in the garden?Before she can get on with her own life, she has to meet them and come to terms with her own past and her mother's.But the troubles of previous generations flow into the present, like a dangerous river, polluting everything in its track.The past never dies. Ca...

This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars,  and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society.Founded in 1971, the Academy of Marketing ...

This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field, what methodological transformations are necessary, historical looks at how the field has transformed and continues to transform, how learning institutes are transforming and how marketing theory, practice, consumption practices and people are transfor...

This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field, what methodological transformations are necessary, historical looks at how the field has transformed and continues to transform, how learning institutes are transforming and how marketing theory, practice, consumption practices and people are transfor...

This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements i...

Etiquette isn't just something to turn to when we're expected to behave formally. It exists to ease social tension in daily life and make interactions between people easy, with no ruffled feathers or hurt feelings. This title decodes the easy way to: saying the perfect thing at a funeral, acknowledge a gift, smoke a cigar in public, and, more.

This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars,  and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society.Founded in 1971, the Academy of Marketing ...