Bayesian Statistics and Marketing
Rossi, Peter E. (University of Chicago, USA) / Allenby, Greg M. (Ohio State University, USA) / McCulloch, Rob (University of Chicago, USA)
The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new product introduction to pricing, and with a wide variety of different data sources.
Bayesian Statistics and Marketing describes the basic advantage...