Marketing Organization Development
Rothwell, William J / Park, Jong Gyu / Lee, Jae Young
Organizational Development (OD) consultants often face dilemmas when they market their services because there is a gap between clients¿ expectation and the actual role of OD consultants. This book is about how to overcome that dilemma by finding effective marketing strategies for a different approach to consulting. Marketing Organization Development: A How-To Guide for OD Consultants focuses on the challenges faced by internal and external con...