12 Ergebnisse.

Marketing Metrics: A Guide to Measuring Marketing Performance for Decision-Making provides students with the skills and strategies they need to effectively assess the efficacy of marketing initiatives. With this knowledge, future marketers are well-equipped to speak to impact of marketing activities, make recommendations, and influence the trajectory of business decisions within their company or organization. The book introduces metrics and ...

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Well, a book about "sin" might not be too compelling these days given that the subject hardly ever appears in day-to-day conversations-perhaps only in theological settings, and even there, the subject is rather rare these days as well. But one might find this Sin and Its Consequences-A Biblical Timeline a satisfying exception to this commonplace reaction, for it uses the theme as a vehicle to take the reader on a fascinating journey through th...

Well, a book about "sin" might not be too compelling these days given that the subject hardly ever appears in day-to-day conversations-perhaps only in theological settings, and even there, the subject is rather rare these days as well. But one might find this Sin and Its Consequences-A Biblical Timeline a satisfying exception to this commonplace reaction, for it uses the theme as a vehicle to take the reader on a fascinating journey through th...

This work brings together five of Moliere's finest and best known play Works such as "The Misanthrope" and "Tartuffe" have been skilfully translated into English rhyming couplet

Recently, in the past thirty years, there has been an upsurge in serious treatment of Platonic mythoi, which were once thought to be only literary decoration and/or the simplistic presentation of philosophic conclusions for the demos (dummies in effect). Nevertheless, the dominant tendency in the exegesis of Platonic mythoi still is to subordinate them to philosophic logos (reason) and not to recognize that such mythoi are philosophic in thems...

Highly practical and engaging, Sports Marketing equips students with the skills, techniques and tools they need to be successful marketers in any sporting environment. The book combines scholarly theory with the perspectives of those who have been involved actively in the sports business. A wide range of examples from all levels of sports from around the world, as well as insider expert insights help tie what they learn strongly to practice, a...

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Explores theatrical developments in three countries during a pivotal period of European history.

In State Governments: Institutions and Issues, a dialogic approach is used to provoke discussion regarding the major institutions of state governments today (federalism, tribal governments, governors, legislatures, judiciaries, and elections). Public policy issues (sprawl, educational choice, welfare and health care reform, water, taxes, living wages, and lotteries) also are subjected to dialogic treatment. Unlike the function of textbooks tha...

Explores theatrical developments in three countries during a pivotal period of European history.