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Corporate Communications

Ruch, William V.
Corporate Communications
William V. Ruch examines and compares corporate communications systems in the United States and Japan to discover what each can learn from the other. The author demonstrates that business organization in each country is highly reflective of the overall culture. In American corporations, communication is intended to transmit information rapidly, it is direct, efficient, and invites confrontation. Japanese corporate communciation also transmits ...

CHF 133.00

International Handbook of Corporate Communication

Ruch, William V.
International Handbook of Corporate Communication
This title describes all aspect of communications as they occur in a corporate setting in free market economies. Organisations and corporate forms and customs of communication for each country are described, organised geographically by hemisphere, along with a description and history of the land, the people, and more.

CHF 58.90