Business Analytics, Volume I: A Data-Driven Decision Maki...
Sahay, Amar > provides an overview of business analytics (BA), business intelligence (BI), and the role and importance of these in the modern business decision-making.The book discusses all these areas along with three main analytics categories: (1) descriptive, (2) predictive, and (3) prescriptive analytics with their tools and applications in business. This volume focuses on descriptive analytics that involves the use of descriptive and visual or graphi...