5 Ergebnisse.

A pioneering global trend forecaster predicts how the collision of tribalism, climate change, and new technologies will shape the culture and commerce of the next two decades-a must-read guide for business leaders, entrepreneurs and anyone looking for an edge in our chaotic timesTwenty years ago, people around the world prepared for the Y2K computer glitch that would supposedly bring the global economy to its knees. Rather than overnight disru...

How can you match your message to the medium and ensure that it gets heard above all the noise? Go behind the scenes of today's most creative power houses who do that best!

We are at the end of the male market as we knew it. In this brilliant new book, major trends--critical for businesses marketing to men--are revealed. A new vision of what it means to be male is exposed."--Sergio Zyman, author of "The End of Marketing As We Know It "and, most recently, "Renovate Before You Innovate" "There is a change going on in how masculinity is defined. "The Future of Men" will be critical for anyone who needs to understand...

Praise for Buzz "Buzz is 'step-ahead marketing' at its very best. No other book comes close to combining such fresh insights with compelling case studies on this crucially important marketing topic. It's pure dynamite." -Kevin Lane Keller E. B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth "As the authors so enthusiastically show, every marketer wishing to create a hot product today must first create a powerful wave of...

From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundar...