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Praise for Buzz "Buzz is 'step-ahead marketing' at its very best. No other book comes close to combining such fresh insights with compelling case studies on this crucially important marketing topic. It's pure dynamite." -Kevin Lane Keller E. B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth "As the authors so enthusiastically show, every marketer wishing to create a hot product today must first create a powerful wave of...

From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundar...