Bank Marketing Strategies
Sandhu, Namrata / Singh, Dilpreet
The ever-enhancing competition in the banking sector has pushed the bankers into scrutinizing various options that may help banks sustain the expected growth rates. Banks are entering previously unknown markets, products and segments. Banks are also actively outspreading the gamut of their banking interests and taking a significant notice of new opportunities. Bankers are aggressively pursuing various marketing strategies to best achieve their...