Case Studies on the Business of Nutraceuticals, Functiona...
Santini, Cristina (Faculty of Agriculture, Universita San Raffaele, Roma, Italy) / Supino, Stefania (Professor, Universita Telematica San Raffaele, Rome, USA) / Bailetti, Lucia Irene (Director of the CIAS Innovation, University San Raffaele, Rome, Italy)
A volume in the Consumer Science and Strategic Marketing Series, Case Studies on the Business of Nutraceuticals considers nutraceuticals from a strategic marketing perspective, exploring consumer needs and trends as a pathway to defining novel opportunities in developing and marketing these products. In addition to highlighting the importance of consumer needs in shaping a market strategy for nutraceuticals, this book also defines emerging tre...