The Effect of Involvement, Time, and Vividness on Consume...
Saqib, Najam
Human quest for survival over demise has led to the evolved psychological mechanisms underlying our value function. A preference order of valued objects can explain much of our behavior, which has emerged through a process of evolution and natural selection. The evolution of human species is an outcome of, and has sometimes produced, distinct causes shaping our preferences in a certain way. Discovering those causes behind evolved preferences i...