Fundraising Principles and Practice
Sargeant, Adrian / Shang, Jen![Fundraising Principles and Practice](https://support.digitalhusky.com/media/annotations/sorted/453/45392339/CHSBZCOP0345392339.jpg)
The text is structured in four sections. In the first we begin by providing an overview of the development of the profession and defining the sector it serves. We then move on to consider donor behavior examining who gives, why people give and the social and environmental influences on that behavior. In our second section we focus on fundraising planning providing an overview of the planning and budgeting process. We will also examine how to a...