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Here is a book that has been needed for a long time. My mother wrote these words during a time in her life when she was raising us two boys to be the men we are today along with being a pastor's wife. Fast forward to today-she has been deceased for almost 5 years now and the publication of this book couldn't have come at a better time! You will enjoy her comments on the scripture reading of the day. It is a chronological devotional book of the...

This textbook offers a comprehensive review of the principles of direct, database, and interactive marketing. designed to accompany undergraduate and post-experience courses in this discipline, the text has been structured to reflect each of the stages that would commonly be encountered in the creation of an interactive marketing plan. It provides a consideration of both customer acquisition and customer development and a detailed examination ...