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From the top Japanese auto-industry journalist comes this inimatably informed account of Honda Motor Company's birth out of the ashes of World War II and subsequent rise. As gripping as it is enlightening on far more than its main subject. Sato's unbiased reckoning won him Japan's premier non-fiction award. Available in English for the first time with a new chapter exclusive to this edition and prefaced by Paul Ingrassia, The Honda Myth is ind...

Six decades ago, Toyota was an embarrassment. Today, they are the auto- industry leader. The Toyota Leaders: An Executive Guide tells how they did it, and in such a way that allows readers to apply the lessons. Discover how Toyota is more than just a series of good business moves, but a culture first put into place by its founders and built on through the years. Not a corporate history, Sato uses Toyota's past to contextualize his discussion a...