Analysis of the impact of TV advertisements on buying beh...
Saurabh, Shukla
Over the last few decades, there have been more chances to advertise on TV because of changes in technology like cable and satellite, the rise of commercial TV, and the increase in the number of TV channels. Consumers are getting more and more willing to pay attention to TV ads every day.
Advertising may be one of the hardest parts of the marketing mix to predict because it's so tied to culture and depends on things like language, values, life...