Studies on Buying Behaviour in NCR
Saxena, Meenakshi
Retailing is a part of our everyday activities which is often taken for granted for people living in metros, large or small cities and towns. It is a familiar phenomenon because there are number of markets, different types of shops and many shops competing among themselves for selling similar goods. Retailing has now taken shape of an organized business where a supermarket/ hypermarket is as big as a market of a small city and it comprises of ...