Sustainable Innovation
Saxena Arora, Anshu / Arora, Amit / Sepehri, Mohamad / Bacouel-Jentjens, Sabine
In today's ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and technologies as well as new business and organization models. This book provides insights into sustainable innovation trends in various marketing- and management-related fields. Authors critically ...