The Marketing Playbook
Scartozzi, Debbie / Evans, Patti / Tombers, Monica
Every organization needs a marketing game plan. Unfortunately, developing a playbook requires resources that many companies do not have. Whatever the reason for the resource crunch, this book will give you the solutions you need. The Marketing Playbook is the first step to help zero-in on profitable sales opportunities. It will enable you to better prepare your integrated sales & marketing strategy. If you wait too long you'll lose that edge. ...