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Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School professor Bernd Schmitt offers three uni...

Sponsored by the Society for Consumer Psychology.

Business leaders need bold strategies to stay relevant and win. Traditional approaches to strategic planning based on safe, low-risk methods that produce predictable results do not equip businesses with the tools necessary for creating lasting impact. Companies must be willing to open themselves up to approaching strategy from a creative perspective. To create several systematic methodologies for creative problem solving in the development and...

Sportliche Schönheit!Sind Sie der Rasse Weißer Schweizer Schäferhund verfallen? Möchten Sie sich einen Weißen Schweizer Schäferhund anschaffen oder sind Sie bereits stolzer Besitzer eines Weißen Schweizer Schäferhundes?Dieser kompetente Ratgeber beantwortet alle wichtigen Fragen rund um den beliebten und intelligenten Weißen Schäferhund.Sie erfahren jede Menge Interessantes und Wissenswertes über den Weißen Schweizer Schäferhund:- Wofür die Ra...