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There is possibly no other company which is so casual and at the same time so powerful as the computer and entertainment manufacturer Apple. The company controls the online-music market, the market for portable music players and is now capturing the high-tech mobile phone market. Apple moves into new electronic markets with strong competitors, in order to monopolise them just a short time later.The CEO, Steve Jobs, has brought a brand into bei...

Seminar paper from the year 2010 in the subject Business economics - Economic Policy, grade: 1, 5, Leeds Metropolitan University, language: English, abstract: Globalization is a defining word of our age and the way in which we live. It affects people, companies, their workforce and consumers. Globalization affects all aspects, not just of the corporate world, but transactional and cultural relationships generally. And as a consequence it affec...