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Every time you communicate, you're trying to do something, change something, or move someone to action. You're trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their points or even understand what a point is, rendering them pointless. Communications expert Joel Schwartzberg says a point is not just a topic, an idea, or a theme. A real point is a proposition of...

For those who must communicate in speech or writing, this indispensable guide explains that most people fail to convince because they don't have a concrete contention that can be argued, defended, illustrated, and proven. Schwartzburg lays out, step by step, how to develop one.

For those who must communicate in speech or writing, this indispensable guide explains that most people fail to convince because they don't have a concrete contention that can be argued, defended, illustrated, and proven. Schwartzburg lays out, step by step, how to develop one.

Champion Your Best Ideas! Every time you communicate, you're trying to do something, change something, or move someone to action. You're trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their points or even understand what a point is, rendering them pointless. Communications expert Joel Schwartzberg says a point is not just a topic, an idea, or a theme. A real...

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