Managing Media Businesses
Seager, Philip H. / Rosenberg, Mike
A practical guide to every aspect of managing media businesses, written by a team of experts and illustrated with interviews from leading industry players.
The media industry is facing a genuinely unprecedented level of change and uncertainty – while more and more content is being published fewer and fewer businesses are finding a way to do so profitably and sustainably.
Do newspapers, magazines or books have a future? Will terrestrial t...