6 Ergebnisse.

Recent trends in globalization have conclusively demonstrated that economic and socio-political problems of the 21st century would need to be confronted in the context of the inter-dependent nature of the world and its inhabitants. The emerging global economic order has once again brought capitalism and its principal actor, the large multinational corporation, to the apex of social institutions. The 23 papers represent a diversity of viewpoin...

Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy: Nestlé and the Infant Formula Controversy presents an in-depth analysis of the infant formula controversy and the resulting international boycott of Nestlé products launched by various social activist groups and church organizations. The actions of those groups culminated in the passage of the first international marketing code under the auspices of the World H...

Keine Beschreibung.

Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy: Nestlé and the Infant Formula Controversy presents an in-depth analysis of the infant formula controversy and the resulting international boycott of Nestlé products launched by various social activist groups and church organizations. The actions of those groups culminated in the passage of the first international marketing code under the auspices of the World H...

Recent trends in globalization have conclusively demonstrated that economic and socio-political problems of the 21st century would need to be confronted in the context of the inter-dependent nature of the world and its inhabitants. The emerging global economic order has once again brought capitalism and its principal actor, the large multinational corporation, to the apex of social institutions. The 23 papers represent a diversity of viewpoin...

religious values at the office door. Apartheid was an evil, and business had great power in South Africa. Where there is power, there is also responsibil­ ity. I prayed about this long and hard. I pushed the companies as much as I thought I could. There were advances and there were setbacks, but finally we prevailed and the Blacks of South Africa secured their freedom. My effort in behalf of the Sullivan Principles was only one of a number of ...