Gender Role Stereotypes in Malaysian Television Advertise...
Setia, Roszainora
This book is based on a study to determine and identify audience''s perceptions and awareness on gender role stereotypes in advertisements. The degree and frequency levels of gender role stereotypes in Malaysian television''s advertisements were tabulated. Gender role stereotypes have not been fully and extensively explored in Malaysia. This is dissipative as advertising is a very powerful genre in persuading and manipulating the audience.